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[william e. simon graduate school]

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[concentrations of interest]

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marketing*

The Simon School leads the way in offering an economics-based, cross-functional MBA degree-a proven framework that equips managers to analyze unstructured business problems and respond with innovative, profitable solutions...

 

Simon's concentration in Marketing builds on the school's reputation for sound management in the free market system, directing those strengths in ways that reflect market needs and management practice...

 

The programs are paths to careers in marketing management, brand/product management, research and consulting...

 

 

strategy*

 

The School's MBA concentration in Competitive and Organizational Strategy again builds on economics as the basis for sound management in the free-market system.  It then directs those strengths to a coherent, focused program that is in tune with management and marketplace needs...

 

Challenging students to understand the many environmental factors that influence an organization's performance, Competitive and Organizational Strategy is a path to careers in consulting and corporate positions in general management and strategy...  

 

e-commerce*

Simon's cutting-edge concentration in Electronic Commerce signifies the School's commitment to providing groundbreaking coursework in contemporary fields.  Internet use, and the explosive growth of E-Commerce, is fueling the economy and dramatically changing the way companies conduct business...

 

The Simon School is preparing graduates to compete and prosper in the ever-growing phenomenon through a program created to address the growing demand by various market constituencies.  The program aims to train managers who understand how the economy of e-commerce is changing all facets of business.  Its fresh approach stems from the unique delivery of three critical components of e-commerce - marketing, information technology and economics.  Through this comprehensive program, Simon graduates master the skills necessary to help today's companies digitally reengineer the way they conduct business.  It also teaches them the most effective ways to quickly leverage the new technology, and add value to their future employers...

 

E-Commerce majors gain comprehensive knowledge of the technological infrastructure needed for electronic marketing, as well as thorough understanding of the processes needed to support digital initiatives.  The program adds significant value to the career paths of students preparing for positions as electronic commerce mangers and solution designers.  And since e-commerce will eventually impact most graduates regardless of future professional positions, the program provides a strong foundation for students planning to obtain management consulting positions in specialized areas- such as finance, marketing, accounting and operations management...

 

 

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*concentration descriptions are provided 

by the William E. Simon concentration brochures...

 

 

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