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email: gossimer08@yahoo.com

 

education

 

 

William E. Simon Graduate School of Business Administration

University of Rochester - Rochester, NY

Master of Business Administration, Expected Graduation - Jun 2000

 

Concentrations in Marketing and Strategy

 

Student Organizations/Achievements:

  • Council Member, Elected - MBA Student Advisory Council (1999 - present)

  • Active Member - Simon Marketing Association (1999 - present)

  • Selected Candidate for the Simon International Exchange Program 

Marshall School of Business

University of Southern California - Los Angeles, CA

Bachelor of Science, Business Administration - May 1996

 

Concentration in Entrepreneurship

  • Recipient of USC Entrepreneur Program's "Best Feasibility Study" (1995 - 1996)

Student Organizations:

  • Vice-President, Elected - Gamma Epsilon Omega of USC (1993 - 1994)

  • Treasurer/Fundraiser, Elected - Gamma Epsilon Omega of USC (1992 - 1993)

professional

experience

Bausch & Lomb, Inc. - Rochester, NY

Commercial Strategy/Marketing Associate, Jun 2000 - Dec 2000

  • Established the "Bausch.com Affiliate Program" - a mutually beneficial partnership that offers business-to-consumer transactional capabilities to the Bausch.com web site by providing a logical doorway in which the branded content of the Bausch.com web site is linked with certain strategic customer web sites

  • Developed a metric evaluation system in quantifying on-going and future Internet strategic alliances based on activities that drive sales growth

  • Implemented a robust web site analysis framework in order to map the competitive landscape and to refine the on-going web strategy

  • Contributed in the enrichment of the Bausch.com web site by enhancing the content, functionality, and usability of the site – site was ranked #2 business-to-business web site in healthcare/pharmaceutical category by a nationally recognized e-Business publication

  • Facilitated the development and deployment of a pilot online marketing promotion, delivering results that were 350% above the threshold for success

AIDS Project Los Angeles (APLA) - Los Angeles, CA

Finance Manager - Grants/Contracts, Jul 1997 - Aug 1999

 

  • Based on assessment of additional client needs, co-developed and implemented APLA’s Child Care Center and corresponding $35,000 annual grant budget
  • Managed over 25 Grant Budgets (totaling approximately $4,000,000) awarded to the various services available to over 7000 clients
  • Provided project-wide fiscal coordination of ongoing grant expenditures through the preparation of monthly billing invoices and the generation of fiscal reports
  • Maintained agency-wide contracts/agreements/insurance policies and monitored activities to ensure agency compliance
  • Interacted with project management, on an ongoing basis, to provide feedback and assistance on expenditures of grant funds

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additional

skills

 

 

Language Proficiency

  • Conversant in Mandarin and Taiwanese

Computer Skills

  • Microsoft Office 2000, Microsoft Publisher, Microsoft FrontPage, StatPro, QMacros

personal

interests

Interest Groups:
  • Member - Asian American Business Association (AABA) (1994 - 1996)
  • Tutor, Volunteer - Simon Literacy Group (1999 - present)
  • Tutor, Volunteer - Asian American Tutorial Project of USC (1992 - 1993)

Other interests include the following:

  • Labrador Retrievers, Salt Water Fishing, and Western Novels

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